January 13, 2007
"Whiiiile you chew it..."
And by the way, I still have the Big Red theme song running through my head from when I watched all those '80s commercials a few days ago. Say goodbye a little longer, make it last a little longer...
It's really a great ad jingle: an Ohrwurm par excellence, and hooks right into the name of the product, and it reminds you of all the assorted (supposed) virtues of the product. Years later the jingle sounds familiar, and probably even calls up a few visuals. Your fresh breath goes on and on.... Few ad campaigns through the years can really claim that level of success. I wonder what ad campaigns from the mid-noughts (heh) we'll be remembering ten, twenty years from now?
"2000."
"That is so last year."
"You... ninny!" --Dave Gondek and Greg Seidman, 15 Jan 2001
